Fees explained

Our fee philosophy

Our fee philosophy is built on trust. We believe you should understand exactly what you are paying for before any work begins. That means clear explanations, no hidden charges, and no surprises later. The first meeting is at our expense, allowing you to ask questions and decide whether we are right for you, without pressure.

If you do proceed, our fees reflect the time, expertise, and responsibility involved in delivering thoughtful, personal financial planning. We charge appropriately for the work required; nothing more, nothing less, always aligned to your needs. This approach keeps advice accessible, honest, and focused on you.

The value of financial advice

Great advice delivers value far beyond numbers and projections. It offers perspective when decisions feel overwhelming, and structure when life changes unexpectedly: 80% of clients agree that financial advice improves their overall well-being, and 88% say it gives peace of mind 1. Through careful planning, you gain confidence about today and reassurance about tomorrow, which is why 77% of advised clients are financially better off than they would have been without advice 1.

We help translate complexity into understanding, allowing you to see choices, trade-offs, and consequences clearly. Over time, our advice supports better decisions, protects against costly mistakes, and adapts as your circumstances evolve. It’s no wonder that 92% of people have benefited mentally or emotionally as a direct result of receiving ongoing financial advice 2.

The result is freedom: freedom to retire with confidence, support family ambitions, respond to change, and enjoy life, knowing your finances are working quietly and reliably in the background.

  1. Source: Aviva research carried out 02.07.2025 – 07.07.2025 by Censuswide, with 2001 nationally representative consumers, visit Aviva.
  2. Source: SJP’s ‘The Real Life Advice Report’, visit SJP.

What our clients have to say

Our clients’ stories capture the impact of our plans, the intimacy in our approach, and the key role we play in their lives’ big decisions.

Reviews and Ratings for Financial adviser Matthew Naylor, Birmingham

Stay one step ahead

Receive practical insights to help you make better financial decisions. Expect your first email within 48 hours.

    Sign up today
    White Stone Financial Planning
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.